Andy Bailey can cut through organizational BS faster than a hot knife through butter, showing organizations the logjams thwarting their success and coaching them past the excuses we all use to avoid doing what needs to be done. He doesn’t ask for what’s easy, only what’s possible, and with his assistance the possible often expands to include the formerly impossible, as organizations learn that one step at a time gets you a long way when you step up to the challenge everyday. After all, as he tells his clients, 100% annual growth is only 2% growth every week. It’s not easy. But certainly possible. Andy learned how to build great organizations by building a great business, which he started in college then, grew into an Inc. 500 multi-million dollar national company that he successfully sold and exited. He founded Petra to pass on to other entrepreneurs, business owners and leaders the principles and practices he used to build his successful enterprise, which are rooted in the Rockefeller Habits methodology.
In addition to building a successful company, Andy founded the Wireless Reseller Council and served as the regional membership director for the Entrepreneurs’ Organization East Region, encompassing 18 chapters in the eastern U.S. Recently he was named the new Membership Director for EO’s West Coast Region, and currently serves as president of the EO Nashville Chapter, named one of the fastest growing EO chapters in the world. He is a two-time finalist for Nashville Executive of the Year and has been honored as Nashville’s Volunteer of the Year.
Drawing upon his 25 years of experience as an entrepreneur, brand expert and business coach, Rob Simons knows how to build a strategic plan with consensus and accountability from the entire team. Rob helps members bring their brand, or “story,” to life. He starts by asking the right questions to drill down to the elusive “Why?” that everyone and every business needs to answer. His mission is to help members see the important things they may have missed or simply can’t recognize. Rob is a certified Gazelles International Four Decisions™ coach and uses the principles in his own life. In 1993, Rob founded PixelWorks Corporation to serve the interactive advertising industry, and three years later he founded Toolbox Studios, Inc., one of the most respected branded content marketing firms in Texas. In 2015, Rob sold Toolbox Studios to focus exclusively on business coaching.
An active member of the Entrepreneurs’ Organization (EO), Rob has held numerous local, regional and global positions and is currently a “Master” EO Strategy Summit Facilitator and an EO Accelerator Instructor. In 2007, the San Antonio Business Journal selected Rob as one of San Antonio’s “40 Under 40.” In his spare time, Rob enjoys entertaining at his lake house where he typically treats guests to his slow-cooked barbecue. And if he’s not at the lake house, you’ll likely find him working on lowering his golf handicap or traveling to some exotic location.
Gene Robertson’s passion for strategic planning started at an early age when he attended an alternative school where grades were based entirely on setting and achieving daily, weekly and quarterly goals. By age 35, Gene mastered the Rockefeller Habits and used its methods to build a multi-million dollar business, “retiring” shortly after to pursue a career in business coaching. Now a lifelong evangelist of the methods, he loves to help individuals and companies uncover the goals that will draw them closer to their purpose in life and business. Gene asks members difficult questions that get to the heart of the matter. When he rolls up his sleeves and begins dissecting a business problem, no stone is left unturned and no sacred cow is left standing. From there, he leads members to rebuild and transform the problem into a process for achieving the desired goal.
In addition to developing three successful landscape companies, Gene has won many awards, including Rookie of the Year, the All-American Award, the All-Star Award and the Good Neighbor Award from U.S. Lawns, the GNAA Beautification Award, the Good Neighbor Award and membership in the Million Dollar Club. He has also received four diamonds in his Gold Ring Award. Gene is active in the Nashville Chapter of Entrepreneur’s Organization (EO) and is a member of the Greater Nashville Apartment Association (GNAA). He was elected to the U.S. Lawns Advisory Council for six years and served as its chairman for three years.
Jason Rush is recognized by his clients for his brutal honesty, fierce loyalty, and laser focus – he’s also known for being “foxhole ready” by always being willing to jump into battle. But you don’t get that kind of recognition without putting in some hard work. Jason began his career working for premier financial institutions where he dealt with loan and leasing companies. He went on to found and sell two of his own finance companies and then co-founded a niche company that provided commercial vehicle financing to small fleets nationwide. Jason’s experience creating and developing businesses taught him about the struggles of reaching the top and the importance of encouraging those around you to summit together.
In 2009, Jason founded ONRUSH Advisors to help entrepreneurs overcome common obstacles – frequently, themselves. As a coach at Petra, Jason’s clients create a culture of accountability and fiscal responsibility using sustainable methods that have lasting results. He does the dirty work, identifying strengths and weaknesses of business owners and showing them how to achieve new levels of success.
Jason has served as president of the Arizona Chapter of the Entrepreneurs Organization, several regional positions and is currently a Strategy Summit facilitator. In his free time, Jason likes to golf, attend all types of sporting events, travel and spend time with his two young sons and wife, whom he has known since preschool – yep, preschool!
Marshall Martin subscribes to the coaching theory that “great athletes refuse to lose” and that the “will to win means nothing without the will to prepare.” Coach Marshall incorporates each of these into his passionate leadership style for business. After all, there’s an athlete in all of us who wants to succeed, and success can be reached through making plans, setting goals, remaining accountable, and maybe the occasional “out of your comfort zone” moment. For 25 years Marshall has used this approach in business and in his personal life to achieve rewarding outcomes.
Marshall has over 20 years of senior leadership experience, with the last ten at the C-Level driving sales, growth, and exit strategies. He has helped companies ranging from startups to multi-billion dollar organizations in fields like software technology, healthcare, transportation and manufacturing. In fact, Marshall first encountered Petra’s “Rock Habits” process when he used it to help one business achieve a successful exit and witnessed its value firsthand.
Outside of work, Marshall can be found challenging his own comfort zone training for a cycling or triathlon event. He discovered his love for endurance sports in the early 90’s and has a litany of athletic honors. He’s an accomplished category 2 road cyclist, a former Tennessee State champion, a multi-win triathlon state champion, an All-American and an All-World Ironman triathlete.
JT Terrell is a big believer in earned trust and the power of planning, and he’s put both into action in his own life and career. In 2001, after ten years as a professional musician, JT founded event rental company Music City Tents and Events LLC out of his home and grew it into an industry innovation leader and the largest of its kind in the Southeast. Earning the Nashville Business Journal’s Best in Business award and listing on the Inc. 5000 list three years in a row, JT attributes MTC’s recent success to the company’s work with Petra Coach and the adoption of the Rockefeller Habits. After five years following Petra’s plan, JT and his business partners were able to sell the company to a private equity group at a 5X multiple. JT is now thrilled to be on the other side, coaching and engaging businesses to help them uncover opportunities, create strategies, and get focused!
JT has been an active member of the Nashville chapter of Entrepreneur’s Organization since 2010. He sat on the Nashville chapter board in 2012/2013, and is a current mentor in the EO Catalyst program (a mentorship program for smaller businesses), organizing and facilitating monthly meetings to improve and refine each respective business though confidential sharing of best practices and experiences. Outside work, JT loves to spend time with his incredible wife, Jenny, and his four beautiful kids. He is passionate about long-distance trekking, fitness, personal development and (listening/making) great music.
Mandy Burage is the official DiSC GURU and lead coach coordinator for Petra Coach. After taking the DiSC personality test in 2007, Mandy learned about her own communication styles and officially fell in love with the DiSC program. Since completing DiSC training in 2012, Mandy has been working with Petra members to improve their communication styles and implement a culture that uses the program’s insights on a daily basis. Mandy can assess an individual’s DiSC personality based on one conversation, and she uses that knowledge to convey information more effectively during meetings and planning sessions. Her “Di” personality may come across as blunt or direct, but it fuels Petra members to discover their true potentials. In addition to using DiSC profiles, Mandy also follows Rockefeller Habits to help clients “get it done.” Whether she’s in an all-day planning session or calling Petra members to hold them accountable, she is all about achieving results.
Prior to working with Petra Coach, Mandy used Rockefeller Habits to lead an inside sales team at Resource Communications Group. In her first year, she doubled the team’s sales by focusing on what needed to get done by whom and by when. When Mandy is not pushing clients to be their very best, you can find her jogging the streets of Nashville, winding down with a beer or cheering on her Auburn Tigers.
High-spirited Coach Coordinator Camille McLaren lives the “Can-Do” mentality and goes above and beyond to put Petra members first. A Petra team member since 2013, Camille hit the ground running with the company’s sales efforts and today collaborates with coaches to find additional growth opportunities for the company. A true team player, Camille always has your back. She is persistent, tenacious and will not let your team fail. She strongly believes the glass is half full and genuinely enjoys building relationships, both personally and professionally. Camille has a strong desire to learn and understand every member’s business. She is passionate about helping others and uses her gift of storytelling to engage everyone she meets.
Camille first began living Rockefeller Habits in 2007 while leading a client support group at NationLink Wireless. There, she encouraged her team to always do what was best for the client and to never take “no” for an answer. Camille was known as the go-to for any challenge and her creative, outside-the-box thinking helped move the business forward and inspired others to do the same. When Camille is off-duty, she spends all of her time with her two kids, Sean and Madelyn. Her other passions are cooking, CrossFit and cheering on her alma mater, Louisiana State University… Geaux Tigers!
Kelsey Turner is an ambitious coach coordinator who stands behind her Petra team and the company’s members. While she may be the youngest member of the Petra team, her energy and determination to help you and your organization succeed should not be underestimated. Kelsey has an inherit drive that pushes her to take full-force action when given a task, never looking back until the job is done. She relays this mindset to others around her in planning sessions, in the office or in everyday life, encouraging others to do whatever it takes to move a priority forward. Kelsey has a passion for creating experiences for members and getting to know each individual on a personal level. Prior to joining the team full-time, Kelsey interned at Petra Coach and learned the ropes of building key priorities and creating a process to execute while developing a culture of accountability and purpose. Submersing herself in Rockefeller Habits culture over the last few years, Kelsey has witnessed and been involved with the growth and success of many Petra members.
Born and raised in Nashville, Kelsey enjoys planning social events and spending time with her family. When she is not working, you can find her traveling, playing tennis or taking her Labrador retrievers to the lake. She holds a bachelor’s degree in business management and entrepreneurship from Lipscomb University.
Taylor Brown practices what she preaches. Incorporating the Rockefeller habits into her daily life, she has an insatiable thirst for knowledge and undeniable drive to achieve her goals. If you happen to see Taylor, you’re certain to see a checklist. Give her a calendar, a sharpie and a pack of sticky notes and you will absolutely make her day. She’s punctual, task-oriented and dedicated to helping others be their very best. And, Taylor’s enthusiasm is infectious. Once she’s got your day organized for you, her witty personality will put you instantly at ease, and you might just find yourself sharing your deepest darkest secrets with her. Whatever the case, you’re bound to feel and be better after talking to Taylor.
Born and raised in Franklin, TN, Taylor is thrilled to be back in her native city. She has made it her mission to “give back” to others, and her greatest joy is witnessing people show genuine concern for one another. Taylor holds a Bachelor’s Degree in Marketing from The University of Mississippi (Hotty Toddy!) And, if she’s not at work, you’ll likely find her at the beach or sharing Mexican food with friends and family.
Lindsay Nickell is the “wizard behind the curtain” for Petra Coach. Lindsay helps the Petra team with company planning, communicating and goal setting. She is the master at prepping for client-planning meetings, churning out office work, expanding Petra’s social media reach, strengthening client relationships and promoting Petra’s online business management software, aligntoday.com.
Prior to joining the Petra team, Lindsay taught first grade at Oak View Elementary in Franklin for four years. A Williamson County native, Lindsay earned her bachelor’s in elementary education from Middle Tennessee State University. Her teaching background has emboldened her organizational and goal-setting skills which are traits that align perfectly with Petra’s mission to help companies identify and reach their wildest ambitions!
Bo Parrish is the picture of passion at play, having learned to live with purpose each and every day after a ten-year battle with a chronic illness nearly took his life. He chose to perceive pain as an opportunity, not an obstacle – as a setup, not a setback – as a blessing, not a burden – enabling Bo to transform his mind and body from hospital patient to elite athlete. Using his personal experiences, Bo teaches members the difference between perfection and purpose and how to overcome their own worst enemies – themselves! As he tells his clients, perfection is not possible, but purpose is essential. His coaching program is built for high achievers who struggle with the thought of unreached potential.
Bo has persevered to become a public speaker, published author and globally sponsored, semi-professional triathlete. He is a member of the Timex Multisport Team and travels the world representing his triathlon sponsors, including Trek Bikes, Powerbar and Newton Running. He was named a United States Triathlon All-American Athlete in 2012, 2013 and 2014 and an Ironman All World Athlete in 2013 and 2014. Bo has delivered keynote addresses to organizations such as The IMG Academy, Baptist Hospital and Timex Group USA, and he is a member of the Nashville Emerging Leaders Organization and the Young Leaders Council of Nashville. Bo and his wife, Mari-etta, teach elementary Sunday School at West End Community Church.