Daniel Brimer brings deep operational and leadership experience to his work as a Petra Coach, with particular expertise in service-based organizations that rely on large hourly workforces. He has spent his career helping multi-state companies navigate the realities of growth, high-turnover environments, and organizational scale through strong people strategy, sales leadership, and operational discipline.

As a licensed commercial and residential contractor, Daniel uniquely bridges hands-on operational execution with human capital strategy. He is especially passionate about helping service companies strengthen leadership teams, improve employee retention, and build repeatable systems that support sustainable growth across multiple markets. His broad industry exposure – including construction, building services, and trade-based businesses – gives him a practical, roll-up-your-sleeves perspective that resonates with founders and operators.

Daniel is actively involved with Entrepreneurs’ Organization and has extensive experience working with Culture Index–driven organizations. Through his work with industry groups such as CBSE, NAHB, IBS, BSCAI, and HBAMT, he brings both insight and energy to the challenges growth-minded service businesses face every day.

Daniel is a devoted husband to his wife Mandy and a proud father to their son, Eli. Outside of work, he enjoys hunting, golfing, and giving back through volunteering at his church.