Recently, Petra Coach presented a webinar, “Why Building My Company Culture Was “Worth Doing Wrong” on the Way to Getting It Right” with Arnie Malham.

If you’re a business leader, you need to see this.

You can find the full recording here.


To augment the recording, we noted takeaways and tips from the presentation. Register HERE for BetterBookClub – Arnie’s easy-to-use, web-based book club that incentivizes professional growth within your business. Click HERE to purchase your copy of his book, “Worth Doing Wrong.”


By Kristin McLane – The Vivid Ink Company


Top Takeaways

Culture reflects Leadership

Lesson #1

If you don’t grow your team, you can’t grow the company

(Creating value comes from finding a team that can do the work better than you)

Things you can do to grow your team:

  • Formal courses
  • Thought-leadership learning
  • Reading – Not necessarily that facts from the book, but how you think when you read the book
  • Transparency & Communication
  • Permission to get it GNORW (wrong)


Lesson #2

Upstream communication is as important as downstream communication

  • Listen to your team and make better decisions to communicate to your team
  • See your company through their eyes
  • Monthly surveys on morale to your team to grab feedback for the leadership team – Reviewing the results with a head from each department to help decipher comments and help solve for a solution
  • Have lunch with the team and have a conversation with them
  • Make a checklist for yourself to make sure you are completing these tasks


Lesson #3

If you don’t celebrate your milestones, neither will anybody else

  • Send out a survey to the team to grab items they list out that mattered to them the most that happened within the past year
  • Make a poster out of all of the responses to display in the office


Lesson #4

The best culture programs aren’t led by leadership, they’re led by champions

  • When a leadership member takes on a culture project, it will fail
  • Assign a champion not from leadership to take this on, and you will have a higher chance of success
  • They will want to shine by taking this on and will have the time to execute it and complete it


Lesson #5

If you can’t give a tour, you don’t know the culture

  • Anyone can walk in the office, and you (or anyone in the organization) can tell them about your business and give them a tour of the business
  • Properly tell your team the story of the business so that they can then tell it themselves

First Day Checklist:

  • Create a 60 day checklist for a new hire
  • list out the thing you want them to know about your company within 60 days (this can be found in Arnie’s book) What they need to learn about, and who is going to help them do that
  • At the end of the 60 days, have them talk to leadership and let them tell you their favorite things, and things they would like to have added
  • Start them on a Tuesday and send the checklist to them prior to the day so that they know what to expect


Do something about it!

If you’re in a culture with no this, then do this:

  • No growth → start reading
  • No celebrations → keep your own list
  • No shared knowledge → commit to knowing they why
  • No voice → start speaking up
  • No execution → learn by getting it gnorw (wrong)


Like what you see? Register for our upcoming webinars today!