Recently, Petra Coach presented a webinar, “What the Hell is Culture Anyway?” with Arnie Malham.

If you’re a business leader, this information is crucial to sharpening your skills and growing as a leader and team member.

You can find the full recording here.

The below Illustrated Model is from The Vivid Ink Company. Kristin McLane and her team transform the spoken word into lasting and actionable works of art. Check them out on Facebook, LinkedIn, Instagram or their website.

To augment the recording, we noted takeaways and tips from the presentation.

Top Takeaways

Once you name your culture, then you can start to grow it

 Elements of a great culture

  • Mindset of growth
  • Mindset of trust
  • Mindset for action intention

How to get your team to buy in to the culture

  • The key to buy in is that all teams need a champion, checklist and alignment with core values and purpose
  • Don’t give all of the responsibility to one person – Spread out the responsibilities through the organization

5 Lessons Learned

  1. If you don’t grow the team, you can’t grow the business
  2. Upstream communication is as important as downstream communication
  3. If you don’t celebrate your milestones, neither will anybody else
  4. The best culture programs aren’t led by leadership, they’re led by champions
  5. If you can’t give a tour, you don’t know the culture


What is Culture?

Think about who has a culture

  • Countries or regions in a country
  • Teams, businesses, sports teams & families
  • Almost every group of people have a culture
  • Think about what those groups have in common – beliefs, language, symbols, colors, music
  • You want to attract a culture that helps you achieve your goals

Things in culture that are repeatable

  • How you celebrate milestones
  • How you onboard new people
  • How you recognize and support growth

Where does culture start?

  • It starts with the aspirations of the leader and is sustained by actions

Culture with purpose

  • Programs within the culture attract different people
  • Build programs around your purpose
    • Ex: programs around growth – ones that take you towards your goals – Better Book Club

 If you can’t grow people, you can’t grow your business 

Make the programs repeated remarkable and recordable


Actionable Items:

  1. Name your culture – give it a symbol, give it a mascot, color, logo, make it part of who you are
  • (examples of culture names: Camel Culture, The Petra Way, it could be based on a legendary team member, something that started early in the organization)
  1. Onboarding Checklist – When someone shows up for the first day, have a plan for that person to follow (60-day plan) Lay out who is responsible for what part of onboarding – Think about preventing the statement “I didn’t know that”
  • Tip: Move someone’s first day to Tuesday. Monday’s can be so busy and hectic and it’s more difficult to make it a good day for the new hire.
  1. Team Empowered Appreciation – Have your team give each other appreciation. Use physical thank you cards to show appreciation. (During the pandemic – send an email instead of a physical note. You just have to shift how you do it)
  2. Policy Manual – If your policy manual has more pages than you have people, it needs to be simplified. Stop making rules for the few that break them and start making guidelines for the many that need to thrive in your organization. Pull out legal and health info – and save it somewhere else. Less words, more clear – Guidelines over rules.
  3. BetterBookClub – Stop telling people what to read – Everyone is on their own journey. This is a book club for people to become readers and to recognize those within the organization. This will help you grow your team.


Big Takeaways

  • Culture reflects leadership
  • Every company has the culture it deserves
  • Great company culture has a purpose, elements that are repeatable and remarkable, has actions that backup intentions, have champions and checklist



Q: What platform do you use to collect morale surveys? – Respond to every message, and do not read the responses alone

Q: What do you mean by giving a tour?

A tour of the office/organization. An outsider needs to see that there is a culture that is alive. Tell your companies stories through the organization.



Like what you see? Register for our upcoming workshops & webinars today!