If you can define your values, everything that happens in your life is a direct correlation of your values – whether it be good or bad
Your Core Values Should Be…
Able to be stated by your whole team
Promoted to your customers
Why Companies Fail at Core Values
They just become words on paper
5 Part Process of Finding the Core Values
Discovery Process → Core values don’t have to be nice. They need to be authentic to the company.
Design Process → Sticky and viral, must be memorable to the team – make a sign for the office, put them on the website.
Roll out Process → Wedding: you want them to fall in love with the CV’s, make it all about them and then make it about the company. Make sure that the Core Values are visible to the company – on the wall, on the website, in your email signature.
Implementation Process → Marriage: Have them forget about their past experiences, take a full day to do this. Make it thought out and strategic and keep it simple. This is more detailed in the book.
Measurement Process → NPS, eNPS, Core Value rating – team rating.
How to Get Your Team to Remember the Core Values
Miller’s Law: Most adults can store between 5 and 9 items in their short-term memory
Choose a word and then you can have a meaning behind those words
Use “6-pack words” – If you had a six pack with someone else, how would you talk – Don’t make them too fancy
Use words that you would use normally
After you have the main descriptive words, build out the meaning behind them.