Before you commit to a relationship, you date. Dating allows for discovery. Is this person who he or she claims to be? Could I see myself with this person long term? Are we a good pair? The same commitment-free discovery process should be permissible in business. Offer a money-back guarantee. Think of it this way,…
If you know exactly what you want, you increase the likelihood of getting exactly what you want. The converse is also true. If you don’t know what you want, or what you’re doing, you’re likely to cast a wide net, cross your fingers and wait. When you’re fishing, for example, this results in catching littered…