Recently, Petra Coach presented a webinar, Successful Selling for People Who Hate to Sell with Don Williams.

You can find the full recording below.

For additional information on Don Williams and Don Williams Global, visit https://donwilliamsglobal.com.

Top Takeaways

On a scale of 1-10, 10 being the best, WOW starts at 11 and goes on to infinity
Weather you sell a product or service, your customers aren’t just judging you on those products and services, but their experience with buying the product or service

“You are far better, far smarter, and far stronger than you think.”
You actually make a sale when your feet hit the floor in the morning, not when you get in front of a prospect – it’s all about your mindset.
Build a set of affirmations you write or say every single day

Who?

First thing you have to do, is know who your ideal prospects are
Work with ideal prospects, not those who are less than ideal
If you have not identified your perfect customer, look at 2-3 of your current customers that are the best for your business
- Then, look at what demographically makes them similar
- Take that ideal customer and find how many people like that are in the world
- Google list brokers and go type in your geographic preferences (resource like Acculist) to find out
- Then you have a very clear understanding of who your ideal prospect is

What?

If you want people to buy from you, you have to talk to people from their perspective
What is important to them?
When explaining your product or service, relate to your customers on the benefit side with a little bit of discussion on features

How?

How are you going to communicate to your prospects?
Social media
- Social media post will not make sales, but they build trust
- No trust = no sales
- Don believes – The bare minimum for social media appearance, is that you have to be on Facebook, Instagram, and LinkedIn
- Post business on personal and personal on business
- People in companies have relationships with people in companies
- Prospects will look at your LinkedIn in their decision-making process
How will you market and reach out to these prospects?
- Whatever everyone else is doing (competitors), do something else to stand out from the crowd

Improve Your Customer Journey

Approach people from their perspective and in a position of service – How can I help you solve your problem?
Most salespeople when they think about selling come up with – I don’t know how to make people buy?
- People want, love, and NEED to buy.
- People aren’t in love with the concept of having money, but the concept of what money will get them.

Hack 1:

Hack 2:

Hack 3:

You have to see things from the customers point of view
Take your phone and put it into selfie or video mode, pointing it at your face, say “Hi I am ____, what’s your name?”
- Watch this later and maybe for the first time in a while you will see the way other people see you
You see you a certain way, other people see you differently