Recently, Petra Coach presented a webinar, “Pink Goldfish” with David Rendall.
If you’re a business leader, this information is crucial to the future of your organization.
You can find the full recording here.
Order your copy of Pink Goldfish HERE. To augment the recording, we noted takeaways and tips from the presentation.
“P is for Pterodactyl * The Worst Alphabet Book Ever*” by Haldar, Beddia & Carpenter teaches…
Why is this book in the Top 100 purchased on Amazon?
We always see companies and brands wanting to be the best – to provide all services possible. Pink Goldfish encourages a focus on your weaknesses, on those things we are terrible at. Why not be the worst at something if, in turn, it means we attract the customers we want and the culture we represent?
Kintsugi is the Japanese art of repairing broken pottery.
A combination of FLAWS and AWESOME. This simple idea that your flaws hold the key to what makes you awesome. The FLAWSOM framework shows how you differentiate yourself in the market.
Stray from the normal. Find strength in your weaknesses. “Normal represents the standards within your industry. Normal defines the “right way”. Normal is NOT synonymous with strong.” – David Rendall
…to parade without shame. Flaunting is about being unapologetic about your organization’s flaws. Take pride in those unique characteristics!
…take your weakness and exaggerate them. Most brands try to be balanced and well-rounded. This type encourages you to be unbalanced and imperfect. You need to amplify and magnify your weaknesses, not look to eliminate them.
…is about polarizing, alienating, repelling and taunting. Do more of what some customers don’t want and then brag about it.
…is about limitations, restrictions, boundaries and constraints. It is about doing less of what your industry and competitors think you should be doing. Lopsiding is about doing more of what makes you weird. Withholding is about doing less, but not doing less of what makes you weird. This can involve fewer locations, fewer product offerings, fewer services, etc.
Limitations, not options, are what liberate customers.
…is about deviating, diverging, and veering from competitors. As we see what successful companies are doing, it is natural to emulate them. When everyone is copying the leader then the entire industry starts to look the same. Small deviations from the norm.
…is doing the exact opposite of what others are doing. It is being unlike the competition. Different from Swerving, Opposing is a complete break with convention.
…the minuscule actions to differentiate your brand. You can set your brand apart with some cohesive master plan; you can be just a tiny bit weird.
“Don’t try to stand out from the crowd – avoid crowds altogether.” -Hugh MacLeod, Gaping Void
Like what you see? Register for our upcoming webinars today!