Certified Petra Coach

Our Certified Coaches are among the elite of all coaches globally. A Petra coach is someone who tells you what you don’t want to hear – who has you see what you don’t want to see, so that you can become what you’ve always known you could be!

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Is this you?

  • Are you entrepreneurial? Have you operated your own business and successfully exited or built it to a place you can do other things?
  • Do you know the processes within systems like the Rockefeller Habits, DiSC, TopGrading and others?
  • Are you a lifelong learner? Do you devourer books? Are you continually looking for new ways to improve?
  • Do you gain satisfaction and joy from assisting others in their success and are you supportive of those wins?
  • Do you have the ability to see the gaps in business and speak up – often telling others what they do not want to hear – so that they may improve?
  • Are you the type of person who can plug into a system and effectively work with a team of people without being in charge?
  • Do you have the financial stability to invest in the coaching role to build a future stream of substantial income? Do you want the income versus need the income?
  • Do you have a working knowledge of general business practices, including People, Strategy, Execution, and Cash?
  • Are you technically oriented? This does not mean you have to know it all, but that you like it and are willing to dive in.
  • Do you command attention with your presence and motivate others? Do people take notice when you speak?

What You Will Be Doing (Among Other Things...)

  • Become a Certified Petra Coach under the Scaling Up Organization.
  • Learn, follow, and implement the Rockefeller Habits road map with new and existing members.
  • Meet with organizations to discover the needs of their team and assist in developing their strategy and priorities within the Rockefeller Habits framework.
  • Ongoing contact through leadership check-ins (LCIs) with your members to ensure they execute on their priorities and strategies
  • Assist the sales team with coaching introduction calls to Petra leads and candidates as well as provide leads from your own network.
  • Assist with identifying and on-boarding entrepreneur-owner organizations with 15-500 team members, $5M-$50M+ in revenue, and have the desire to implement the Rockefeller Habits.
  • Ability to travel for work including member engagements, Petra planning, and continuing education.
  • Ability to conduct planning sessions virtually with members on a variety of digital platforms.
  • Conduct both in person and virtual workshops, webinars and seminars on a variety of business topics
  • Contribute original content for articles, blogs, and speaking engagements to establish yourself as an authority in your area(s) of expertise.
  • Petra will provide the back office support, marketing materials, PR and general business processes – you just focus on positively impacting our members.
  • A Petra Coach can earn between $200,000 – $500,000 annually based on 10-20 members.

Ready to become a Petra Certified Petra Coach? Apply Below!

We are a MINDSHIFT Business

We empower leaders and their teams to scale their organizations. We do this through an incredibly talented, dedicated and passionate team of Petrans who are continously learning and growing themselves so that we CAN push others to do the same. Learn a bit more about what drives us and see if it aligns with where you want to go.

What We Do

Shift Mindsets

We condense decades into days and speed up the growth of scaling teams and businesses. We empower leaders and their teams to scale their organizations and we do this through the facilitation and implementation of Rockefeller Habits.

Why We Do It


When its all said and done, we will have positively impacted over 10 million human beings.

Where We Are Going


We will be working annually with 750 unique businesses and teams via the leadership of 50 coaches and 50 accountability coaches both globally recognized as the best in the world.

The Values That Drive Us

There Is NO Try...
Only Do!

I’ve Got Your Back - No Matter What!

Please & Thank You -
Say & Mean It!

Everything Is An Experience - Every Time!

See Around The Curves - Anticipate Needs &
Pre-Fill Them!

Be Curious - Ask Why
& Improve!