Recently, Petra Coach presented a webinar, “Marketing Funnel Expertise: Reaching the Pinnacle of Influence, Impact and Income” with David Asarnow.

You can find the full recording here.

The below Illustrated Model is from The Vivid Ink Company. Kristin McLane and her team transform the spoken word into lasting and actionable works of art. Check them out on Facebook, LinkedIn, Instagram or their website.

Top Takeaways

One size fits all does not work – It’s all about traffic and engagement.

3 Foundations

  1. Build Your Identity
  2. Ask
  3. Pillar Content Strategy

Exact Process We Implement:

  1. LinkedIn – Leads on Demand
    • Can target an audience by geographic location, positions, industry, etc.
  2. Hands Raise by Clicking (or Don’t)
  3. If they do, they’re put into the marketing funnel
    • Sent to the funnel landing page where they ideally purchase the good or service
  4. If they don’t, they’re put into an “abandoned cart” bucket
  5. Mirror campaigns are created targeting people who didn’t buy across google, FB, youtube just as a reminder
    • How can we take someone who has an awareness and remind them over the next 30-60 days why they’re interested, get another hand raise, then getting them back in the funnel?

Build Your Identity

  • Identify groups on FB or LI
    • Larger groups are better
    • Focus on groups that are topic specific or other influencers with larger following
  • Go in there, listen to what they’re saying
  • Post 1 value post per day
    • No selling
    • Pure value
    • Do not ask for anything
  • Answer 3 questions in each group per day
  • Become known, liked and trusted in these private communities by adding value
    • People want to work with people they can trust
  • Promote on your personal – if they like you they’ll add you
    • Make sure your banner contains your unique selling proposition (USP)


  • Add value in public
  • Sell in private
    • Make a long post or photo with your offer on your personal page
    • Has to sit as a foundation of value
  • Turn the online discussion into an offline conversation

How do you know what you should say?


  • What are ALL the questions your potential clients ask?
    • What are the objections they may raise in the buying process?
      • You have the opportunity to address this proactively through your value adds
    • Fears? Issues concerns
      • State EXACTLY as the buyer would ask
  • What are ALL The reasons that someone may NOT choose to work with or buy from you?

Pillar Content Strategy

  • Post a new pillar content episode (any place that people are looking but whatever you choose, stick to)
    • Every Tuesday or Thursday
    • Youtube, podcast, IG, FB
    • Success comes from consistency – it just takes 1 post blowing up

 Types of Posts:

  • Solo Episode
  • Interview Episode
    • Target 25/ Target 100 (ideal clients)
    • Create micro content (snapshots, clips, quotes)
      • Over 70% of CEOs and exec would rather watch a 10 min video than read a long email

People want to do business with the expert – communicate and educate without over communicating (benefit dump)

Million Dollar Questions

  1. Can you tell me about the best of the best you do business with? Why are they the best?
  2. If they could be better in any way what would they do differently
  3. If I could show you right now that I could meet the best and meet the needs not being met can I have 15 mins in person

Book Recommendation: DotCom Secrets by Russell Brunson

Like what you see? Register for our upcoming workshops & webinars today!