The fourth quarter is approaching–make it count! I’ll tell you everything you need to know to get your biz on track, just read my column below which originally appeared in The Tennessean.
You’ve heard the old adage; the definition of insanity is doing the same thing and expecting different results. What you may not have heard, because I came up with it, is the second part of that saying: Doing the same thing and expecting the same results is just as absurd.
Not only will the result not be the same, it will be less of the same.
Think of it as it relates to your fitness routine. Let’s say from January to March you had an exercise regimen that delivered fantastic results. Since your quarter-one routine worked so well, you decided to stick with it through quarter two. You noticed though that your strength wasn’t increasing as quickly. Fast forward to quarter three—not only is the same routine not effective, but the progress you made in the first quarter is almost non-existent.
Your business is a muscle. While you’re repeating the same business routines from quarter to quarter, your progress declines. If you want to take your business to the next level, take the advice of any fitness trainer and challenge yourself. You need to change your routines and set new goals because different results only come from different activities. Trust me, your competitors are out there trying new exercises, lifting heavier weights and getting stronger.
What better time to switch up your business or workout routines than October 1, the start of the fourth quarter? This gives you the opportunity to complete the year on a high note and set the stage for a bountiful 2013. Here are four steps to success to get you out of your rut and get stronger:
Quarter four signifies the year’s end but it could be your business’s chance for a new beginning.
This article was originally published in The Tennessean.