Recently, Petra Coach presented a webinar, Real-Time Reset: Strategy for a Business Interrupted” with Hilary Corna.

If you’re a business leader, you need to see this.

You can find the full recording here.

To augment the recording, we noted takeaways and tips from the presentation. The tools mentioned in today’s session are also linked here:


By Kristin McLane – The Vivid Ink Company


Top Takeaways

When selling during these times, you need to:

  • Be Honest
  • Be Truthful
  • Be Transparent – with both your employees and customer base
  • Have Empathy
  • Talk and Act like a Real Person

People will remember you for how you are treating them now. You have to be willing to serve before you sell and give before you take. You will experience more longevity by focusing on your existing customer base because they already know you and want more from you.




What can you do for your customers that is fast, free and easy?
 Could you do something outside of your scope that’s unexpected for the customer?


Survival strategy for next month:

  • Find what you are good at and see how you can improve upon that
  • Provide value at no extra cost
  • Not everyone will take you up on these offers, but it still adds value



How can you deliver that method in the most effective way? What is the best medium and cadence to deliver this offer of help?


  • Landing pages on your website
  • Videos are powerful
  • Slots of time to talk on the phone – anything via phone has a higher conversion rate



How do you establish authority? What medium and cadence is best to share a “State of the Industry?”


  • Private Facebook group (or any platform you know your customers use)
  • Direct the language towards your customer base
  • Focus on where your customers are


Helpful Tips

Revise this every two weeks

Ask yourself…

  • Did the delivery work well?
  • Does it need to be more inspirational?
  • Could the content be longer or shorter?

You want to be 3-5 days ahead of your customer

Identify someone in your organization to be in charge of this and set target dates