Recently, Petra Coach presented a webinar, “Real-Time Reset: Strategy for a Business Interrupted” with Hilary Corna.
If you’re a business leader, you need to see this.
You can find the full recording here.
To augment the recording, we noted takeaways and tips from the presentation. The tools mentioned in today’s session are also linked here:
By Kristin McLane – The Vivid Ink Company
When selling during these times, you need to:
People will remember you for how you are treating them now. You have to be willing to serve before you sell and give before you take. You will experience more longevity by focusing on your existing customer base because they already know you and want more from you.
What can you do for your customers that is fast, free and easy? Could you do something outside of your scope that’s unexpected for the customer?
Survival strategy for next month:
How can you deliver that method in the most effective way? What is the best medium and cadence to deliver this offer of help?
How do you establish authority? What medium and cadence is best to share a “State of the Industry?”
Revise this every two weeks
You want to be 3-5 days ahead of your customer
Identify someone in your organization to be in charge of this and set target dates