Krista Federow is a firm believer in hockey legend Wayne Gretzky’s famous quote, “I skate to where the puck is going to be, not to where it has been.” Born and raised in a small town near Niagara Falls, Canada, Krista grew up playing hockey with her three siblings and started the women’s team at Hobart and William Smith Colleges.

Krista applies Gretzky’s philosophy and her own brand of grit and determination working with Petra Coach client companies. She is a fervent believer in “trusting the process” and building a healthy corporate culture from the ground up. Krista loves to get out of her comfort zone and do new things – such as moving to Sydney, Australia, at age 21 to spend the summer working IPG Mediabrands, a global advertising agency.

When not working with Petra Coach’s clients, you can find Krista cheering on her beloved Toronto Maple Leafs and Blue Jays. Based in Nashville, TN, she gets her hockey fix attending Nashville Predators games. Her heart, however, will always be with “O Canada.”