Bill brings a wide range of experience to his work as a Petra Coach. A lawyer by training, he began his career serving as a Special Assistant United States Attorney. After returning to the private sector and earning his MBA, he worked with a private investment fund and began holding leadership roles in growth-stage companies as they navigated the challenges of scaling. Recognizing his passion for serving the unique needs of entrepreneurs and fast-growing companies, Bill founded a firm that specialized in providing legal and strategic business counsel to organizations across multiple industries.

Bill’s experiences from the courtroom to the boardroom have honed his ability to peel back layers of complexity to get to the heart of an issue. He brings a drive and determination to help individuals and organizations gain clarity of purpose, craft actionable strategies, and relentlessly execute their plans to realize their definition of success.

Bill earned his BA and JD from the University of Alabama, where he was elected president of the student government; and earned his MBA from Emory University. He and his incredible wife Ali and their three children live in Nashville. Outside of work, Bill is an avid golfer, fitness enthusiast, and baseball fan.