Our own actions, individually and collectively, determine the world in which we live. The mindset of today’s society has deteriorated because we don’t GIVE A DAMN about each other (except for those we really care about). Everything seems to be internally driven and we justify our actions and behaviors, whether right or wrong. As a society, we have become more self-centered, ego and excuse driven, selfish, entitled, violent and more complacent that ever before. Responsibility, accountability and doing the right thing seem more the exception than the rule. And society is killing itself. The solution? To GIVE A DAMN for each other…. every second, minute, hour and day. This book identifies the problems with today’s society, and how a GIVE A DAMN behavioral philosophy can fix the situation.