In a series of short (extremely entertaining) chapters, Free the Idea Monkey…to focus on what matters most! shows how the most innovative leaders and organizations work and play to find the proper balance between its divergent and convergent thinkers–between the Idea Monkeys and (Ring)leaders. That’s the secret, and it’s what creates real progress. Just think about the founding of Disney. Walt Disney partnered with his brother, Roy Disney. (Walt handled the Imagineering; Roy made sure they made money at it.) Examples of these kinds of partnerships are endless: Orville and Wilbur Wright; Steve Jobs and Steve Wozniak; Paul Allen and Bill Gates.
Free the Idea Monkey…to focus on what matters most! is filled with true stories, practical tips and illustrations–all designed to show you how to create these types of profitable partnerships in life and in business. Written by the proven entrepreneurs who are leading a globally recognized innovation agency, this book can help any company, manager or creative person become more effective.
