Customer service isn’t a department–it’s a philosophy that includes every person and aspect of the best and brightest companies.¬†In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller¬†The Cult of the Customer, Shep Hyken delivers seven powerful strategies that any organization can implement to create greater customer and employee loyalty:

  • Membership: What if you treated the people you serve like members instead of customers?
  • Serious FUN: What if your employees felt a sense of fulfillment and enjoyment that made them loyal to you and your customers?
  • Partnership: What if your customers thought of you as a partner rather than just another vendor?
  • Hiring: What if you could implement innovative hiring processes to support your customer-service mission?
  • The After-Experience: What if you could create a memorable, positive experience after someone did business with you?
  • Community: What if you could create a community of evangelists–loyal customers who brag about you to their friends and associates?
  • Walking the Walk: What if every person in your company didn’t just deliver, but lived and breathed your vision for amazing customer service?