Recently, Petra Coach presented a webinar, How To Turn Reputation Into Revenue With Creative Growth Marketing with Jonathan Ronzio.
You can find the full recording below.
Top Takeaways
How To Measure Reputation
- Follower count
- Community size
- Event attendance
- Review count
- Review quality
- Monthly brand search volume
How to Measure Revenue
- New sales
- Repeat sales
- Upgrades
- Retention
How to Measure Revenue
- New sales
- Repeat sales
- Upgrades
- Attention is such a rare commodity in today’s world
- Do everything we can to capitalize on attention
- 6 hours 40 minutes is the average time people spend on their screens
What Enables the Success of All Marketing Efforts?
- Storytelling
- Systems
- Strategy
4 Elements that Work Inside Marketing Campaigns
- The idea
- The goal
- Who
- How
“You do not rise to the level of your goals, you fall to the level of your systems.” – James Clear
“The best marketing doesn’t feel like marketing.” – Tom Fishburne
- When you define the channel, you want to make work for marketing?
- Go live in that channel and figure out how to live in the trends
What’s Worked for Trainual?
Paid ads
- What channels do you want to market on?
- What type of media is working right now?
- Work in that same field and plug your brand into those trends.
Organic social
- Speak to your target audience and find people where they are at based on what they consume.
- You will follow a person way easier than following a company.
- If your brand is not a person, your brand needs to have a personality.
- If your brand was a celebrity – what celebrity would it be?
Resources
Like what you see? Register for our upcoming workshops & webinars today!
