Recently, Petra Coach presented a webinar, “The Friendship Advantage: 7 Keys to Building Relationships that Transform Corporate Culture and Drive Productivity” with Mo Fathelbab.

If you’re a business leader, you need to see this.

You can find the full recording here.

To augment the recording, we noted takeaways and tips from the presentation. Click HERE to download the slides from today’s session.

Be sure to get your copy of Mo’s best-selling books:

Keep up with with Mo and The Friendship Advantage on LinkedIn.


Top Takeaways

Gallup Research shows that if 4 out of 10 people had a friend at work, profitability would go up 14%


The 7 Keys to Real Relationships

1. Shared Purpose & Values

2. Judgement Free

Instead of offering advice, do this:

  • Share your story
  • Offer, “here is what worked” and/or “here is what didn’t work”

By doing this, you enable the participant to make their own decisions vs. telling them what to do

3. Reliability

  • Respect people’s time
  • Do what you say you’ll do
  • Be prepared
  • Be available

4. Mischievous Fun

This is what you do with your best friends when you’re not worried about judgement

5. Vulnerability

“Vulnerability is the currency of intimacy. Without vulnerability relationships are superficial.”

Requires taking risks and stepping outside of your comfort zone

As a leader, you can pose questions that will allow someone to share something vulnerable:

  • Asking what emotions someone is feeling can express more than stating how they feel
  • Emotions can present at least 50% of a story.

6. Kind Truth

Have difficult conversations kindly and respectfully. Build a safe environment and what it takes to have this safe conversation.

What should response of the Giver should have? Gain understanding.

What about the Receiver? Active listening, ownership, be open minded.

7. Sharing and Generosity

This impacts the team if everyone is a giver, it makes the team feel appreciated and feel stronger together.

Examples: Attention and care, acts of kindness, being available, flexibility, mentoring

This can also just create awareness of who is a giver and who is a taker.


The Power of Peer Groups

In your company:

  • Perpetual team building
  • Corporate diversity forums


How to Launch Corporate Peer Groups

  • Member selection
  • Initial training
  • Monthly meetings


Like what you see? Register for our next thought-leadership webinar HERE.