4 steps to move your business from defense to offense during times of disruption

“Everyone has a plan until they get punched in the mouth.” – Mike Tyson.


As business leaders, we’ve all been punched in the mouth recently. What’s your new game plan? Since COVID, the annual or quarterly one you had is now likely irrelevant.


You have two options:

  1. Sit and wait for the world to go back to the way it was, a place where your plan may have worked (and let’s face it, that’s not happening).
  2. Create and act upon a new game plan. One that’s built to overcome disruption and transform your business into something better and stronger.


Option 2 is the correct answer! AND, we at Petra Coach can help.


At Petra Coach, we help businesses across the globe create and execute plans to propel their teams and businesses. When disruption hit, we created a new system of planning that focuses on identifying your businesses short-term strengths, weaknesses, opportunities and threats and then creates an actionable 30, 60 and 90-day plan around those findings.


It’s our D.S.R.O pivot planning process.


It stands for Defense, Stabilize, Reset and Offense. It’s a four-step process for mitigating loss in your business and planning for intentional action that will ensure your business overcomes the disruption and prepares for the upturn – better and stronger than before.


Here’s a shallow dive into what it looks like:


Defense. A powerful offensive strategy hinges on a strong defense. Identify actionable safeguards you can put in place. The right safeguards act as the backbone of your company, giving you a foundation you can count on.


Stabilize. The secret to stabilization is relentless communication with everyone. That includes internally with your teams AND externally with your customers. Streamline communication and eliminate bottlenecks through a visual dashboard.


Reset. By completing the first two steps, you’ll get the freedom you need to re-prioritize and focus your efforts on the most viable opportunities for growth.


Offense. Don’t leave your cards in the hands of fate. Shifting to offense mode gives you the power to define the future of your business. Equip yourself with the tools and knowledge to outlast any storm.


Interested in a deep dive where a certified business coach will take you and up to three members from your team through this process?  Attend Petra’s D.S.R.O pivot planning half-day virtual group workshop. (We’ve never offered this format to non-members. During this disruptive time, we’ve opened up our coaching sessions to the public. Don’t miss out!)


When you call a time out and take in this session, you’ll leave with.

  • An actionable game plan for the next 30, 60 and 90 days with associated and assigned KPIs.
  • Effective meeting rhythms that will ensure alignment and accountability.
  • Essential and tested communication protocols to ensure your plan is acted upon.


I’ll leave you with this statement from top leadership thinker, John C. Maxwell. It’s a quote that always rings true but is crystal clear in today’s landscape.


“Change is inevitable. Growth is optional. “


Let that sink in.


Are you ready to grow? The first step is this workshop.


There’s no time to waste. Every day you continue to stay on the defensive is another day you’re not on the offensive. And offense is where you can gain control over change.

Sign up for a Workshop Today


*Check out the infographic below by Krisitn Mclane of The Vivid Company. It’s a visual depiction of our D.S.R.O. presentation. 
moving your business from defense to offense infographic