We’re hearing from many leaders right now, “How am I supposed to prepare when I have no idea what is going to happen?”
A lot of companies have not planned for something of this scale.
It’s not too late. It’s time to prepare, not panic. And, we’re here for you.
Today coaches Jennifer Faught, Jason Rush and Ryan Markel hosted a webinar: Steering the Ship: 3 Ways to Plan Ahead in the Unexpected Evolution of COVID.
You can watch that here:
The content was all centered around planning for your business during this disruptive time. Our coaches walked participants through the worksheets we’re using with our members to scenario plan during this time of chaos. Adaptive Crisis Checklist and our Short Term SWOT worksheets.
We encourage you to download these and put them to use in your organization now. Here’s how you and your team should work through them:
This worksheet is based around the exercise of using scenarios or what ifs to create action plans at certain trigger points.
Frequently used in the military, scenario planning is a future-state exercise where you envision different scenarios and how they may play out so you can adapt quickly under pressure and changing circumstances. This makes it more manageable to deal with uncertain futures and create a framework for how you might respond.
Our checklist offers some scenarios that your team might want to consider planning for. Don’t be overwhelmed by this list – you don’t have to plan for all of them. What it does do is help you identify the most important things.
Use this with your executive team. Let’s dive in a little deeper.
Let’s move on to the second tool you can use to plan:
You may already be familiar with a SWOT analysis.
We use this in strategic planning usually looking forward to 1-3 years out. It’s important to look at these 4 areas again with a narrower focus. That is, on the next 30-90 days. Getting very clear on what we need to do to see around the curves. And, again, reviewing this frequently for the time being.
This exercise defines the current state of your organization based on four elements: Strengths,Weaknesses, Opportunities and Threats.
Using this worksheet will help you think of both offensive and defensive strategies.
View these through the lens of what’s going on right now. For example: what is a strength we want to protect right now as we face this crisis?
Let’s go through this document and how SWOT is used.
There are 2 areas that you have control over because they are internal to your business: Strengths and Weaknesses.
First, you want to PROTECT a Strength.
It’s SO important right now to have clarity in how you write these.
You want to ELIMINATE a Weakness.
There are 2 areas that you do NOT have control over because they are external to your business: Opportunities and Threats. I like doing Threats first, even though it isn’t in the order of the acronym, because getting the threats out in the open and discussed with your team and they don’t get in the way of thinking about opportunities.
You want to MITIGATE a Threat.
You want to PURSUE an Opportunity.
This Adaptive Crisis Checklist and Short Term SWOT will help you start framing your strategy. As we move into understanding that strategy, there are 3 areas to focus. You will be able to identify what your main priorities should be and where you need to go plan.