JT Terrell
Certified Petra Coach

JT Terrell is a big believer in earned trust and the power of planning, and he’s put both into action in his own life and career. In 2001, after ten years as a professional musician, JT founded event rental company Music City Tents and Events LLC out of his home and grew it into an industry innovation leader and the largest of its kind in the Southeast. Earning the Nashville Business Journal’s Best in Business award and listing on the Inc. 5000 list three years in a row, JT attributes MTC’s recent success to the company’s work with Petra Coach and the adoption of the Rockefeller Habits. After five years following Petra’s plan, JT and his business partners were able to sell the company to a private equity group at a 5X multiple. JT is now thrilled to be on the other side, coaching and engaging businesses to help them uncover opportunities, create strategies, and get focused!

JT has been an active member of the Nashville chapter of Entrepreneur’s Organization since 2010. He sat on the Nashville chapter board in 2012/2013, and is a current mentor in the EO Catalyst program (a mentorship program for smaller businesses), organizing and facilitating monthly meetings to improve and refine each respective business though confidential sharing of best practices and experiences. Outside work, JT loves to spend time with his incredible wife, Jenny, and his four beautiful kids. He is passionate about long-distance trekking, fitness, personal development and (listening/making) great music.

Areas of Focus & Specialty

  • Leadership
  • Culture
  • Process