Sales/Marketing

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

By Fred Reichheld

In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld:

• Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success
• Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers
• Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business

Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You’ll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising.

The Internet continues to change the way people communicate and interact with each other, and if you’re struggling to keep up with what’s trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you’ll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.

The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers’ Cash

By John Mullins

In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and smallhave ingeniously adapted from their predecessors like Dell, Gates,and the Zieglers.

Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the fivemodels and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for.

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

By Seth Godin

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Jeffrey Gitomer’s 21.5 Unbreakable Laws of Selling: Proven Actions You Must Take to Make Easier, Faster, Bigger Sales….Now and Forever

By Jeffrey Gitomer

There are universal laws of selling that determine whether you succeed, or don’t succeed — whether you earn enough to enjoy the lifestyle you want or struggle to make ends meet. When you align the wind with your sails, you move effortlessly across the water. When your sails are out of alignment, you flounder and go nowhere. If you align your thinking and actions with these powerful laws of selling, you will be more effective and efficient. You will encounter less friction, require less energy, and get bigger results faster.

The Little Book of Leadership: The 12.5 Strengths of Responsible, Reliable, Remarkable Leaders That Create Results, Rewards, and Resilience

By Jeffrey Gitomer

What makes a leader relevant? It’s not their place of employment, job title, experience, or status in life?it’s their resilience. The true measure of any leader is his or her ability to react based on past experience and gut feelings, respond in real time to current circumstances, and then to recover quickly and move on with new lessons learned. The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. Ideas and answers are provided for every challenge.

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

The Little Black Book of Connections is based on the power of give value first. It’s about how you can climb the ladder without stepping on people’s backs. It’s about how to earn the respect of a powerful mentor without begging. It’s about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It’s about being in the same room with powerful people. It’s about how to connect and how to not connect. It’s about how to say the right things to the right people in the right circumstances to make the right impression.

Jeffrey Gitomer’s Little Gold Book of YES! Attitude: New Edition, Updated & Revised: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS & HAPPINESS

By Jeffrey Gitomer

What makes this book for you? It’s not just inspiration: it’s a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You’ll learn the 7.5 specific things you can do to maintain your intensity, drive, and commitment… discover 20.5 attitude gems that capture the value of thousands of dollars of books and courses… learn how to overcome the 10.5 most dangerous attitude busters … then learn how to maintain your YES! Attitude every day, for the rest of your life! Don’t just read this book once: study it, live it — and win.

Free the Idea Monkey to Focus on What Matters Most: How the Most Successful People Make Big Ideas Happen

By G Michael Maddock, Raphael Louis Viton

In a series of short (extremely entertaining) chapters, Free the Idea Monkey…to focus on what matters most! shows how the most innovative leaders and organizations work and play to find the proper balance between its divergent and convergent thinkers–between the Idea Monkeys and (Ring)leaders. That’s the secret, and it’s what creates real progress. Just think about the founding of Disney. Walt Disney partnered with his brother, Roy Disney. (Walt handled the Imagineering; Roy made sure they made money at it.) Examples of these kinds of partnerships are endless: Orville and Wilbur Wright; Steve Jobs and Steve Wozniak; Paul Allen and Bill Gates.

Free the Idea Monkey…to focus on what matters most! is filled with true stories, practical tips and illustrations–all designed to show you how to create these types of profitable partnerships in life and in business. Written by the proven entrepreneurs who are leading a globally recognized innovation agency, this book can help any company, manager or creative person become more effective.

The Very Little but Very Powerful Book on Closing: Ask the Right Questions, Transfer the Value, Create the Urgency, and Win the Sale

By Jeffrey Gitomer

A leading authority on sales and customer service reveals how to close the deal on your terms.

This powerful book shows you new perspectives on closing that builds relationships, creates partnerships, and allows you to win your price on your terms.

The Very Little But Very Powerful Book on Closing is a great tool to help you ask effective closing questions, create urgency, and find your winning formula. With this book as your guide, you’ll master closing the sale in just five steps.

• Packed with insights grounded in real world experience from the bestselling author of The Sales Bible and The Little Book of Leadership

• Contains essential advice from the leading authority in sales and customer service

• Teaches you how to ask the right questions to close the sale

Principle-Centered Leadership

By Stephen R. Covey

How do we as individuals and organizations survive and thrive amid tremendous change? Why are efforts to improve falling so short in real results despite the millions of dollars in time, capital, and human effort being spent on them? How do we unleash the creativity, talent, and energy within ourselves and others in the midst of pressure? Is it realistic to believe that balance among personal, family, and professional life is possible? Stephen R. Covey demonstrates that the answer to these and other dilemmas is Principle-Centered Leadership, a long-term, inside-out approach to developing people and organizations.

Raving Fans: A Revolutionary Approach To Customer Service

By Ken Blanchard

This, in a nutshell, is the advice given to a new Area Manager on his first day–in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature–not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace–and turn their customers into raving, spending fans.

The Sales Bible, New Edition: The Ultimate Sales Resource

By Jeffrey Gitomer

The Sales Bible is your personal, trusted, authoritativeresource to reach your sales potential and shine like a star.Accept no substitutes. Here are a few highlights:

The 10.5 Commandments of Selling
Generate leads and close sales in any market environment
Find 25 proven ways to set hard-to-get appointments
Use top-down selling to fill your sales pipeline with prospectswho are ready to buy now
Ask the right questions to make more sales in half thetime
How to use the top social media platforms to create inboundleads and prove value
The Sales Bible has helped tens of thousands ofsalespeople all over the world reach their potential and close thedeal — and it can help you. So what are you waiting for?

The Sales Playbook: for Hyper Sales Growth

By Jack Daly

As a salesperson, how much time do you spend learning proven sales techniques from your company’s Top Producers? How much time do you spend practicing those techniques in-house, refining them with other team members before taking your final, polished approach on the road? And how much time each day or week does your Sales Manager spend helping you develop those high-performing techniques and processes?Same question for you, Sales Managers: How much of your day or week is dedicated to growing your sales team? How much time do you spend teaching or arranging for the mentoring or practicing of proven sales techniques? Are you teaching your salespeople how to fish, or are you just telling them how many fish they need to bring in to meet quota?In The Sales Playbook for Hyper Sales Growth, we not only delve into the necessity of developing these processes within a company but also provide valuable techniques, tools, and procedures that sales teams can begin implementing immediately.

Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter

By Seth Godin

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success

By David Reske

In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing.

Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work.

Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment—and the rest of their lives.

SPIN Selling

By Neil Rackham

n SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?”

You will learn why traditional sales methods which were developed for small consumer sales, just won’t work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies – and backed by hard research data – SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

By Patrick Lencioni

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

• Offers a key resource for gaining competitive advantage in tough times
• Shows why the quality of vulnerability is so important in business
• Includes ideas for inspiring customer and client loyalty
• Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

By Jeffery Gitomer

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

By Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.

Outliers: The Story of Success

By Malcolm Gladwell

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

By Joe Pulizzi

One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

To Sell Is Human: The Surprising Truth About Moving Others

By Daniel H. Pink

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably

By Jack Daly

IF YOU THINK YOU KNOW SALES…YOU DON’T KNOW JACK! “Jack Daly stands above all others. His energy is matched only by his genius and understanding about what makesthe best sales organizations. It’s not commission strategies, it’s not about glossy sales materials; it is about people.

Tribes: We Need You to Lead Us

By Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

By Dan S. Kennedy

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

By Gary Keller

Since its April, 2013 publication The ONE Thing has made more than 125 appearances on national bestseller lists, including #1 Wall Street Journal, New York Times, USA Today, Publisher’s Weekly, Entertainment Weekly, Los Angeles Times, Reuters, BookScan, and 800CEOREAD.

The ONE Thing was chosen one of the Top 5 Business Books of 2013 by Hudson’s Booksellers and one of Top 30 Business Books of 2013 by Executive Book Summaries.

People are using this simple, powerful concept to avoid overwhelming distractions in their personal and work lives so they can focus on what matters most. Companies are helping their employees be more productive with study groups, training, and coaching. Churches are conducting classes and recommending from the pulpit.

How Successful People Think: Change Your Thinking, Change Your Life

By John C. Maxwell

A Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINK is the perfect, compact read for today’s fast-paced world. America’s leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You’ll learn how to capture the big picture while focusing your thinking. You’ll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you’ll clearly see the path to personal success.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

By Keith Ferrazzi

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail

By Keith Ferrazzi

Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve.

Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets.

How to Win Friends & Influence People

By Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

• Three fundamental techniques in handling people
• The six ways to make people like you
• The twelve ways to win people to you way of thinking
• The nine ways to change people without arousing resentment

Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (The 99U Book Series)

By Jocelyn K. Glei

Are you over-extended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven’t accomplished the most important things on your agenda when you leave the office?

The world has changed and the way we work has to change, too. With wisdom from 20 leading creative minds, Manage Your Day-to-Day will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace.

Featuring contributions from: Dan Ariely, Leo Babauta, Scott Belsky, Lori Deschene, Aaron Dignan, Erin Rooney Doland, Seth Godin,Todd Henry, Christian Jarrett, Scott McDowell, Mark McGuinness, Cal Newport, Steven Pressfield, Gretchen Rubin, Stefan Sagmeister, Elizabeth G. Saunders, Tony Schwartz, Tiffany Shlain, Linda Stone, and James Victore. Plus, a foreword from Behance founder & CEO Scott Belsky.

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

By Joe Calloway

A revised and updated edition of the bestselling “no-nonsense guide to beating the competition.”-Publisher’s Weekly

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)

By Garr Reynolds

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations.

In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

By Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve?sales, marketing, management, and more.

Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business

By Patrick Lencioni

In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!

By John G. Miller

In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships.

Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day.

When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life.

Think Outside the Inbox: The B2B Marketing Automation Guide

By David Cummings

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects’ interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

Perform Like a Rock Star & Still Have Time for Lunch

By Orna W. Drawas

Everyone wants to be a star at some point in their life. Become a true leader, a real mover, and quite simply, someone who people can count on to makes things happen. Inside the pages of Perform Like a Rock Star and Still Have Time for Lunch you can uncover ways to attain whole new levels in your own personal peak performance that can bring you greater success and fulfillment in your career – than you ever thought possible – and still have time for lunch . . . and so much more.

Mastering the Rockefeller Habits

By Verne Harnish

What are the underlying handful of fundamentals that haven’t changed for over a hundred years? From Harnish’s famous “Mastering a One Page Strategic Plan” process that has been a best-selling article on the web to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet.

The Checklist Manifesto: How to Get Things Right

By Atul Gawande

In his latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.

The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us in health care, government, the law, the financial industry—in almost every realm of organized activity. And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people—consistently, correctly, safely. We train longer, specialize more, use ever-advancing technologies, and still we fail. Atul Gawande makes a compelling argument that we can do better, using the simplest of methods: the checklist. In riveting stories, he reveals what checklists can do, what they can’t, and how they could bring about striking improvements in a variety of fields, from medicine and disaster recovery to professions and businesses of all kinds. And the insights are making a difference. Already, a simple surgical checklist from the World Health Organization designed by following the ideas described here has been adopted in more than twenty countries as a standard for care and has been heralded as “the biggest clinical invention in thirty years” (The Independent).

The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience

By Shep Hyken

Customer service isn’t a department–it’s a philosophy that includes every person and aspect of the best and brightest companies. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller The Cult of the Customer, Shep Hyken delivers seven powerful strategies that any organization can implement to create greater customer and employee loyalty:

• Membership: What if you treated the people you serve like members instead of customers?
• Serious FUN: What if your employees felt a sense of fulfillment and enjoyment that made them loyal to you and your customers?
• Partnership: What if your customers thought of you as a partner rather than just another vendor?
• Hiring: What if you could implement innovative hiring processes to support your customer-service mission?
• The After-Experience: What if you could create a memorable, positive experience after someone did business with you?
• Community: What if you could create a community of evangelists–loyal customers who brag about you to their friends and associates?
• Walking the Walk: What if every person in your company didn’t just deliver, but lived and breathed your vision for amazing customer service?

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

By Mark Goulston M.D.

The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can’t break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but power ful techniques readers can use to really get through to people–whether they’re coworkers, friends, strangers, or enemies. Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

The Habit Factor: An Innovative Method to Align Habits with Goals to Achieve Success

By Martin Grunburg

Everyone desires to achieve their goals and realize success, yet few do. The Habit Factor® encapsulates nearly 3,000 years of philosophy and success literature to reveal the most elemental and profound truth governing all personal achievement: HABIT is the single-greatest factor in a person’s ability to realize a life of success and achievement. For the first time ever, The Habit Factor® reveals its proven step-by-step methodology — a process that has received acclaim from top success coaches, personal trainers and PhD’s around the world. This book takes the reader on a “mind-bending adventure of insight and application” to explore the deepest mysteries of habit. Questions never before asked, or answered, are tackled within these pages, and you are certain to come out the other side awakened, empowered and transformed.

Work the System: The Simple Mechanics of Making More and Working Less THIRD EDITION

By Sam Carpenter

Work The System: The Simple Mechanics of Making More and Working Less, guides the reader in modifying his or her perception of the world, moving from a false vision of chaotic conglomeration, to a more accurate one: that life is an orderly collection of individual linear systems each of which can be improved and perfected. The reader is guided through the process of ”getting” this new vision, and then through the specifics of applying it via a “system improvement” protocol. For start-ups or existing businesses the methodology is simple, believable, and mechanical; not mystical or theoretical. Carpenter developed this “Systems Mindset” protocol in the business he purchased in 1984 and still owns today. With that company, he moved from an 80-100 hour workweek to a 2 hour workweek, while multiplying his income dozens of times over. He is CEO of an international business consulting firm and several other businesses and non-profits, each operated in the same systems mindset fashion. With a diverse background in engineering, construction, publishing, telecommunications and journalism, he calls his approach a “workingman’s philosophy.” See workthesystem.com/testimonials.

Linchpin: Are You Indispensable?

By Seth Godin

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.