Sales/Marketing

Mastering the Rockefeller Habits

By Vern Harnish

What are the underlying handful of fundamentals that haven’t changed for over a hundred years? From Harnish’s famous “Mastering a One Page Strategic Plan” process that has been a best-selling article on the web to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet.

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Perform Like a Rock Star & Still Have Time for Lunch

By Orna W. Drawas

Everyone wants to be a star at some point in their life. Become a true leader, a real mover, and quite simply, someone who people can count on to makes things happen. Inside the pages of Perform Like a Rock Star and Still Have Time for Lunch you can uncover ways to attain whole new levels in your own personal peak performance that can bring you greater success and fulfillment in your career – than you ever thought possible – and still have time for lunch . . . and so much more.

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Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment—and the rest of their lives.

Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter

By Seth Godin

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.

Principle-Centered Leadership

By Stephen R. Covey

How do we as individuals and organizations survive and thrive amid tremendous change? Why are efforts to improve falling so short in real results despite the millions of dollars in time, capital, and human effort being spent on them? How do we unleash the creativity, talent, and energy within ourselves and others in the midst of pressure? Is it realistic to believe that balance among personal, family, and professional life is possible? Stephen R. Covey demonstrates that the answer to these and other dilemmas is Principle-Centered Leadership, a long-term, inside-out approach to developing people and organizations.

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

By Dan S. Kennedy

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know

By Jeffery Gitomer

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

By Patrick Lencioni

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

By Joe Pulizzi

One of the world’s leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don’t care about.

Outliers: The Story of Success

By Malcolm Gladwell

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

By Dan S. Kennedy

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Tribes: We Need You to Lead Us

By Seth Godin

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It?s our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

To Sell Is Human: The Surprising Truth About Moving Others

By Daniel H. Pink

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably

By Jack Daly

IF YOU THINK YOU KNOW SALES…YOU DON’T KNOW JACK! “Jack Daly stands above all others. His energy is matched only by his genius and understanding about what makesthe best sales organizations. It’s not commission strategies, it’s not about glossy sales materials; it is about people.

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

By Gary Keller

Since its April, 2013 publication The ONE Thing has made more than 125 appearances on national bestseller lists, including #1 Wall Street Journal, New York Times, USA Today, Publisher’s Weekly, Entertainment Weekly, Los Angeles Times, Reuters, BookScan, and 800CEOREAD.

The ONE Thing was chosen one of the Top 5 Business Books of 2013 by Hudson’s Booksellers and one of Top 30 Business Books of 2013 by Executive Book Summaries.

People are using this simple, powerful concept to avoid overwhelming distractions in their personal and work lives so they can focus on what matters most. Companies are helping their employees be more productive with study groups, training, and coaching. Churches are conducting classes and recommending from the pulpit.

How to Win Friends & Influence People

By Dale Carnegie

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

  • Three fundamental techniques in handling people
  • The six ways to make people like you
  • The twelve ways to win people to you way of thinking
  • The nine ways to change people without arousing resentment

Who’s Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success–and Won’t Let You Fail

By Keith Ferrazzi

Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve.

Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

By Keith Ferrazzi

The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.

In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.

How Successful People Think: Change Your Thinking, Change Your Life

By John C. Maxwell

Wall Street Journal bestseller, HOW SUCCESSFUL PEOPLE THINK is the perfect, compact read for today’s fast-paced world. America’s leadership expert John C. Maxwell will teach you how to be more creative and when to question popular thinking. You’ll learn how to capture the big picture while focusing your thinking. You’ll find out how to tap into your creative potential, develop shared ideas, and derive lessons from the past to better understand the future. With these eleven keys to more effective thinking, you’ll clearly see the path to personal success.

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison

By Joe Calloway

A revised and updated edition of the bestselling “no-nonsense guide to beating the competition.”-Publisher’s Weekly

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.

Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (The 99U Book Series)

By Jocelyn K. Glei

Are you over-extended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven’t accomplished the most important things on your agenda when you leave the office?

The world has changed and the way we work has to change, too. With wisdom from 20 leading creative minds, Manage Your Day-to-Day will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace.

Featuring contributions from: Dan Ariely, Leo Babauta, Scott Belsky, Lori Deschene, Aaron Dignan, Erin Rooney Doland, Seth Godin,Todd Henry, Christian Jarrett, Scott McDowell, Mark McGuinness, Cal Newport, Steven Pressfield, Gretchen Rubin, Stefan Sagmeister, Elizabeth G. Saunders, Tony Schwartz, Tiffany Shlain, Linda Stone, and James Victore. Plus, a foreword from Behance founder & CEO Scott Belsky.

Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter)

By Garr Reynolds

Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations.

In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

By Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve?sales, marketing, management, and more.

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Death by Meeting: A Leadership Fable…About Solving the Most Painful Problem in Business

By Patrick Lencioni

In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.

Flipping the Switch: Unleash the Power of Personal Accountability Using the QBQ!

By John G. Miller

In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships.

Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day.

When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life.

Think Outside the Inbox: The B2B Marketing Automation Guide

By David Cummings

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects’ interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience

By Shep Hyken

Customer service isn’t a department–it’s a philosophy that includes every person and aspect of the best and brightest companies. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. In this sequel to the bestseller The Cult of the Customer, Shep Hyken delivers seven powerful strategies that any organization can implement to create greater customer and employee loyalty:

  • Membership: What if you treated the people you serve like members instead of customers?
  • Serious FUN: What if your employees felt a sense of fulfillment and enjoyment that made them loyal to you and your customers?
  • Partnership: What if your customers thought of you as a partner rather than just another vendor?
  • Hiring: What if you could implement innovative hiring processes to support your customer-service mission?
  • The After-Experience: What if you could create a memorable, positive experience after someone did business with you?
  • Community: What if you could create a community of evangelists–loyal customers who brag about you to their friends and associates?
  • Walking the Walk: What if every person in your company didn’t just deliver, but lived and breathed your vision for amazing customer service?

The Checklist Manifesto: How to Get Things Right

By Atul Gawande

In his latest bestseller, Atul Gawande shows what the simple idea of the checklist reveals about the complexity of our lives and how we can deal with it.

The modern world has given us stupendous know-how. Yet avoidable failures continue to plague us in health care, government, the law, the financial industry—in almost every realm of organized activity. And the reason is simple: the volume and complexity of knowledge today has exceeded our ability as individuals to properly deliver it to people—consistently, correctly, safely. We train longer, specialize more, use ever-advancing technologies, and still we fail. Atul Gawande makes a compelling argument that we can do better, using the simplest of methods: the checklist. In riveting stories, he reveals what checklists can do, what they can’t, and how they could bring about striking improvements in a variety of fields, from medicine and disaster recovery to professions and businesses of all kinds. And the insights are making a difference. Already, a simple surgical checklist from the World Health Organization designed by following the ideas described here has been adopted in more than twenty countries as a standard for care and has been heralded as “the biggest clinical invention in thirty years” (The Independent).

The Habit Factor: An Innovative Method to Align Habits with Goals to Achieve Success

By Martin Grunburg

Everyone desires to achieve their goals and realize success, yet few do. The Habit Factor® encapsulates nearly 3,000 years of philosophy and success literature to reveal the most elemental and profound truth governing all personal achievement: HABIT is the single-greatest factor in a person’s ability to realize a life of success and achievement. For the first time ever, The Habit Factor® reveals its proven step-by-step methodology — a process that has received acclaim from top success coaches, personal trainers and PhD’s around the world. This book takes the reader on a “mind-bending adventure of insight and application” to explore the deepest mysteries of habit. Questions never before asked, or answered, are tackled within these pages, and you are certain to come out the other side awakened, empowered and transformed.

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

By Mark Goulston M.D.

The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can’t break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but power ful techniques readers can use to really get through to people–whether they’re coworkers, friends, strangers, or enemies. Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.

Work the System: The Simple Mechanics of Making More and Working Less THIRD EDITION

By Sam Carpenter

Work The System: The Simple Mechanics of Making More and Working Less, guides the reader in modifying his or her perception of the world, moving from a false vision of chaotic conglomeration, to a more accurate one: that life is an orderly collection of individual linear systems each of which can be improved and perfected. The reader is guided through the process of ”getting” this new vision, and then through the specifics of applying it via a “system improvement” protocol. For start-ups or existing businesses the methodology is simple, believable, and mechanical; not mystical or theoretical. Carpenter developed this “Systems Mindset” protocol in the business he purchased in 1984 and still owns today. With that company, he moved from an 80-100 hour workweek to a 2 hour workweek, while multiplying his income dozens of times over. He is CEO of an international business consulting firm and several other businesses and non-profits, each operated in the same systems mindset fashion. With a diverse background in engineering, construction, publishing, telecommunications and journalism, he calls his approach a “workingman’s philosophy.” See workthesystem.com/testimonials.

Linchpin: Are You Indispensable?

By Seth Godin

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.